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AmorePacific Signs Deal with Parfums Christian Dior

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By: Jamie Matusow

Editor-in-Chief


AmorePacific Group adds a 20th cushion product.

With cushion technology all the rage, Parfums Christian Dior wants to carve their position here, and has thus signed with AmorePacific Corporation, taking what they call “a significant step towards a strategic partnership between the two global players.” Under the deal, AmorePacific offers its innovative cushion technology to the brand. The two global cosmetics companies—both leading players in Asia and Europe respectively—expect that “this newfound strategic partnership will bring a plethora of innovative beauty experiences to the broader customer base around the world, and help both companies to further strengthen their growth trajectory in the global cosmetics market.”

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